MAY APOSTOLOU // art director

What fascinates me most about filmmaking is its ability to transform imagination into tangible worlds. A film is not only told through words or movement, but through the textures, colors, and spaces that hold its characters. Every detail, a shade of light, the weight of a fabric, the emptiness of a room can carry meaning as strongly as dialogue. To me, art direction is the architecture of emotion. It’s about creating a visual environment that allows the story to breathe, to feel inevitable, as if it always existed. When design and narrative merge seamlessly, the audience doesn’t just watch a film; they inhabit it. I see filmmaking as a craft of constant translation: from ideas to images, from abstract to material, from vision to reality. And in that process lies the beauty of art. It reminds us that cinema is not only a story told, but a world built, piece by piece, for others to step inside.